J&K Handicraft e-Platform Support

The J&K Wool Processing, Handloom & Handicraft Policy 2020 reimburses half the expense of taking a handicraft enterprise digital. Under this framework, 50% marketing assistance is offered for registering crafts on e-platforms. For a modest Kashmiri craft unit, joining a marketplace entails listing and registration fees, cataloguing and photography, and platform commissions—outlays that are difficult to rationalise before any online revenue materialises. This aid reduces the initial outlay by half.

The policy specifies the 50% rate without a rupee cap, meaning the advantage scales directly with your actual registration expenditure.

- Enrol the handicraft unit under the J&K Wool Processing, Handloom & Handicraft Policy 2020. - List your crafts on the selected e-Platform and keep invoices for both registration and marketing expenses. - File the marketing support claim, attaching platform invoices and evidence of payment. - The department checks the expenditure and implements the 50% rate. - Assistance is disbursed based on the verified amount.

Claims are not subject to a competitive selection process. Instead, verification is carried out against the invoices generated during e-Platform registration and the corresponding payment proof.