J&K Handloom e-Platform Support

The J&K Wool Processing, Handloom & Handicraft Policy 2020 enables weavers to sell directly through online channels. Marketing assistance is offered for registering crafts on e-platforms such as Flipkart and Amazon, with the expense divided equally between the weaver and the government. Consequently, half of the onboarding cost—covering registration, listing, and cataloguing—is paid for by the state.

For a weaver in Kashmir, access to marketplaces alters the financial dynamics of the craft: it eliminates the middleman margin that typically lies between a hand-woven shawl and a buyer located in another state. The 50:50 arrangement reduces the expense of testing whether this sales channel suits your product.

- Possess a weaver registration that is recognised by the J&K handloom department. - List your crafts on an e-platform like Flipkart or Amazon, and keep the invoices. - File the marketing support claim, attaching the platform registration invoices and payment proof. - The department checks the expenditure and calculates the government’s 50% share. - The government’s portion is then disbursed to the weaver.

Claims are not subject to a competitive selection process. Instead, verification is carried out against invoices from e-platform registrations, and the government covers 50% of the confirmed expense.