Sales Rebate under 'Marketing And Publicity'
Industries and Commerce Department, Government of Puducherry · Central government
Puducherry scheme gives recognised emporia/showrooms a 15% sales rebate, up to ₹15 lakh yearly, for promoting local handicrafts and MSME products.
Open, rolling. Applications are accepted continuously — there is no deadline.
Key facts
- Subsidy amount
- Up to ₹15,00,000
- Instrument
- Subsidy
- Deadline
- Rolling
- Disbursement
- Reimbursed after spend
About this scheme
The Department of Industries and Commerce, Union Territory of Puducherry, administers the Sales Rebate under Marketing And Publicity scheme. Its purpose is to stimulate the local economy by increasing sales of goods produced by Micro, Small, and Medium Enterprises (MSMEs) and the Cottage Sector within Puducherry.
The scheme applies to both existing and newly established Sales Emporia and Showrooms that hold official recognition from the UT of Puducherry for selling handicrafts and products of micro and small enterprises. Through a direct financial incentive, the programme seeks to improve market access for local producers and support the local craftsmanship and small-scale manufacturing ecosystem. The initiative is intended to raise the visibility and sales volume of local products, contributing to sustainable growth and employment generation in the region.
Who can apply
- Eligible business forms
- Private limited company, Limited liability partnership, One person company, Partnership firm, Sole proprietorship
- Udyam registration
- Not specified
- MSME registration
- Required
- DPIIT startup recognition
- Not specified
- GST registration
- Not specified
- Where the business may be based
- Puducherry
- Applicant must be a Sales Emporia/Showroom. - Applicant's units must be located in Puducherry. - Applicant must be recognised by the UT of Puducherry for the sale of handicrafts and products of micro and small enterprises.
How to apply
- **Step 1: Obtain Application Form.** Applicants are required to download and print the prescribed application form from the Department of Industries and Commerce, Puducherry website. - **Step 2: Complete the Application.** All mandatory fields must be filled in accurately. A passport-sized photograph should be securely affixed and signed across, if the form instructions require it. Self-attested copies of all supporting documents listed in the application form and scheme guidelines must be attached. These generally comprise proof of establishment, recognition by the UT, and sales records. - **Step 3: Submit the Application.** The duly filled and signed application form, along with all enclosures, should be submitted to the District Industries Centre (Thattanchavady, Puducherry - 605 009) on working days during office hours. - **Step 4: Acknowledge Receipt.** After successful submission, the application receipt register will be updated. A unique identification number will be issued to the applicant, serving as proof of submission. This number must be quoted in all future enquiries about application status.
Frequently asked questions
What is the primary objective of this scheme?
The scheme provides sales rebates to recognised emporia and showrooms in Puducherry to encourage the sale of products made by MSMEs and the Cottage Sector.
Who is eligible to apply for the Sales Rebate?
Sales Emporia or showrooms located in Puducherry and recognised by the Union Territory of Puducherry for selling handicrafts and products from micro and small enterprises are eligible.
What is the maximum rebate I can receive?
Eligible applicants may claim a 15% sales rebate, capped at ₹15,00,000 per financial year.
Is there an online application process?
No, the process is entirely offline. You must download the form, fill it out, and submit it in person at the District Industries Centre in Puducherry.
What kind of products are covered under this scheme?
The scheme covers the sale of handicrafts and products manufactured by micro and small enterprises based in Puducherry.
How will I know my application has been received?
Your application number, issued by the District Industries Centre upon submission, serves as your acknowledgement and reference for all future correspondence.
Sectors
- Sales Rebate
- Marketing
- Publicity
- Handicrafts
- Msme Products
Details last verified on 7 September 2026. Source: the issuer's published information.